"Webster's Run"
For the McKee Foods convention, we created an opening video featuring Webster, the Drake’s Cakes duck, who makes a mad dash through the city of Chattanooga to get to his presentation on time. As the video reaches its end, Webster appears on stage to give the illusion that the video was a live journey.
Paid Social Campaign
Free Standing Insert
Radio Spots
Art Director: Jennie Jarzabek
Copywriter: Tyler Burton